The Commercial Photography Pricing Bundle contains in-depth information you need to start calculating commercial photography rates and fees.
You’ll begin with The Big List of Assignment Questions, by asking your client for more information on their needs. The questions help you gain information that will affect your pricing for both fees and expenses.
The 96-page Commercial Photography Pricing Guide includes information on:
- Bids vs. estimates
- Bids/estimates vs. treatsments
- Pricing & critical thinking
- Pricing ‘truths’
- Required pricing software
- Determining production value
- Doing research
- Photography fees vs production expenses
- Determining photography + usage fees
- Usage/licensing fees
- Usage fee calculation examples
- Production expenses
- Getting help
- Creating a treatment
- How to increase chances of landing a job
- Soft hold vs. hard hold
- Walk price
- Negotiation strategies
- Standard negotiation process
- Award + retainer
- Creative call
- Payment steps
- Invoicing for advance + balance due
The six illustrative real-world bids (client information redacted) will enlighten you to what fees and expenses a commercial photo shoot might incur, and break down all the expenses into logical categories, and the Bid Descriptions & Details Document provides qualifying information on each bid.
The Fees & Expenses Glossary of Terms walks you through each fee and expense you are likely to charge in a commercial photo shoot, and provides a typical range of prices for each.
The documents and guides in the bundle are indispensable for confidently calculating commercial photography pricing, and presenting it to clients in a knowledgeable and professional way.