The Commercial Photography Pricing Bundle contains in-depth information you need to start calculating commercial photography rates and fees.
Commercial clients can always tell when you don’t know what you are doing in the money department, and contrary to popular belief, under-bidding can and will cost you jobs.
Arm yourself with knowledge so you can present a professional bid by applying the information you learn in this course to your next assignment. The bundle will more than pay for itself with your first job.
You’ll begin with The Big List of Assignment Questions, a list of 43 different questions you can ask your client in order to get more information on their needs. The questions help you gain critical information that you need in order to calculate proper pricing for both fees and expenses. Without the proper answers to many of these questions, you will end up underbidding, and lose money, or overbidding, and lose the job.
The 96-page Commercial Photography Pricing Guide includes information on:
- Bids vs. estimates
- Bids/estimates vs. treatsments
- Pricing & critical thinking
- Pricing ‘truths’
- Required pricing software
- Determining production value
- Doing research
- Photography fees vs production expenses
- Determining photography + usage fees
- Usage/licensing fees
- Usage fee calculation examples
- Production expenses
- Getting help
- Creating a treatment
- How to increase chances of landing a job
- Soft hold vs. hard hold
- Walk price
- Negotiation strategies
- Standard negotiation process
- Award + retainer
- Creative call
- Payment steps
- Invoicing for advance + balance due
The six illustrative real-world bids (client information redacted) will enlighten you to what fees and expenses a commercial photo shoot might incur, and break down all the expenses into logical categories, and the Bid Descriptions & Details Document provides qualifying information on each bid.
The Fees & Expenses Glossary of Terms walks you through each fee and expense you are likely to charge in a commercial photo shoot, and provides a typical range of prices for each.
The documents and guides in the bundle are indispensable for confidently calculating commercial photography pricing, and presenting it to clients in a knowledgeable and professional way.
All elements of this bundle were created by a commercial photographer with 15+ years of experience in the industry.