The easiest way to remember what commercial photography is is to ask yourself the following question: "Will the images be used to help promote/market/advertise a product or service?"
- advertising agencies
- marketing firms
- creative departments within large corporations ('in-house' creative)
- branding firms that specialize in packaging
- freelance art producers/buyers acting on behalf of a company
- marketing departments at small and medium sized companies
- all-in-one digital/print/social media branding/marketing/promotional firms (<-- these guys all have their own names they refer to themselves as, but I usually just say 'digital marketing firm')
- businesspeople needing headshots
- individual small business owners needing images for social media and collateral
