Commercial Photography Day Rates- How to Calculate


'Day Rate' backstory.

Up until several years ago, the term 'Day Rate' was the most frequently used term when describing how much a commercial or editorial photographer charges for their time.  This term has fallen out of favor, to be replaced by the terms 'Creative Fee', or 'Photography Fee', which I go over below.

'Day Rate' vs. 'Creative Fee' vs. 'Photography Fee'

The term 'Day Rate' is a misnomer, because it implies that that single day is the only day a photographer does work for the shoot. The reality is that there is always so much more work that goes into preparing for a shoot (and wrapping it up afterward), that isn't included in that one day of work.  Some photographers charge a fee called a 'pre-pro' (pre-production) fee for the time they invest preparing for the shoot, and some choose to roll it into their 'day rate'. Some photographers charge a 'post-pro' fee for any work that they do after the shoot (returning equipment, mai...
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What is ‘commercial photography’?

[vc_row][vc_column][vc_column_text]The easiest way to remember what commercial photography is is to ask yourself the following question:

"Will the images be used to help promote/market/advertise a product or service?"

If the answer is yes, then it's considered commercial photography. Clients who purchase commercial photography include but are not limited to:
  1. advertising agencies
  2. marketing firms
  3. creative departments within large corporations ('in-house' creative)
  4. branding firms that specialize in packaging
  5. freelance art producers/buyers acting on behalf of a company
  6. marketing departments at small and medium sized companies
  7. all-in-one digital/print/social media branding/marketing/promotional firms (<-- these guys all have their own names they refer to themselves as, but I usually just say 'digital marketing firm')
  8. businesspeople needing headshots
  9. individual small business owners needing images for social media and collateral
Images that res...
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Review of The Big Commercial Photography Bundle by Allison

'This bundle is absolutely incredible! If you’re looking for a few generic tips and a 5-minute read, it’s NOT for you – but if you want real-life stories and advice from someone with tons of experience, then I highly recommend this guide! It shares the perfect mix of actionable strategies and specifics alongside the overarching general mindset that you need to have as a commercial photographer… I’m so glad I bought it and I think it’ll keep re-proving its value as I pick it up to refresh on various topics over the next several years. This info is golden!' -Allison
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Review of The Big Commercial Photography Bundle by Kim

'Wow! Just Wow! so much information on commercial photography that cannot be found elsewhere. Commercial photography information is hard to wrap your brain around and Jamie has put it all into a simple way to understand. I do not have to scour the internet anymore to find incomplete information. She gives real life information, quotes and even how to get your models, assistants etc lined up. Worth the small price for amazing information. Thank you Jamie for putting all your hard work into this material!' -Kim 
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Review of The Big Commercial Photography Bundle by Jo

'This bundle is absolutely amazing! I have so much to learn about commercial pet photography as I want to start working with other pet-related businesses but really had no idea on even where to start, so this guide is very valuable to me. There is so much information provided so I’m now setting the task to get through it all and start approaching businesses I know I can help, but ensure I get paid appropriately.' -Jo
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Educational Products for Commercial Photographers

CPR contains informational guides, PDFs, forms and other documents for new and aspiring commercial photographers, written by established commercial animal photographer Jamie Piper. Includes the Big Guide to Commercial Photography Bundle, Commercial Photography Pricing Bundle, Commercial Photography Marketing Bundle, Commercial Animal Photography Bundle, sample commercial photography bids and estimates, commercial photography treatments, commercial model releases and more.
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